A Good Digital Marketing Agency Will Never Say You These Things
With the digital world growing rapidly in terms of increasing online customers and in turn increasing the online presence of businesses, it is quite overwhelming to see new agencies appear every morning. We at Suvrin have compiled a list of things to watch out for when talking to your digital marketing agency. If they say any of the following, you can confidently search for the next... Cost per conversion (or cost per acquisition or CPA) increased this week likely due to the industry trend and increased for all competitors that are targeting the same audience This is as wrong as possible. The industry trend or seasonality surely affect the cost, but it will always directly affect the CPCs (cost per click) that you can see in your Auction Statistics Report in the Google Adwords interface, relating them to the CPA you may or may not have the same effect. We've seen a few weeks where CPCs increased but CPAs decreased and vice versa as well. An excuse like this only demonstrates...